The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is New Motors Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
The Humane Society,
Edison Elementary
Make-A-Wish Foundation, Meals on Wheels
Autism Society
Love Promise Stories from New Motors Subaru
Subaru and New Motors Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
New Motors Subaru Drives Hope Forward with Donations to LLS and AHN St. Vincent Cancer Center - Beth M
In a touching display of community care, New Motors Subaru has yet again partnered with LLS and the AHN St. Vincent Cancer Center to bring comfort and critical support to their Pediatric and Young Adult patients battling cancer. As part of Subaru's national "Subaru Loves To Care" initiative, New Motors Subaru delivered boxes filled with warm blankets and patient care kits to the AHN St. Vincent Cancer Center. These gifts will offer warmth and encouragement to children and young adults undergoing treatment - a small reminder that they are not alone in their fight. In addition to those comforting items, New Motors Subaru made a generous financial donation of $5,000. This contribution will directly benefit local families facing childhood cancer with vital support for housing, transportation, food and utility stipends - essentials that can offer families a bit of relief during an incredibly difficult time. Together, New Motors Subaru, LLS and the AHN St. Vincent Cancer Center are driving hope forward - one blanket, one care kit, and one act of compassion at a time! #SubarLovesToCare #NewMotors #LLS #AHNStVincetCancerCenter
New Motors Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Erie, this is a harsh reality. Helping others strengthens communities, which is why New Motors Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like New Motors Subaru have helped nearly 900,000 children and adults in urgent need. On 01/23/2025, New Motors Subaru donated 150 coats & 150 shoes/socks to United Way of Erie. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
New Motors Subaru brings hope and joy to wish kids through Share the Love again this year! - Courtney N
For the past four years, New Motors Subaru has been a driving force in bringing hope and joy to local children with critical illnesses. As a Hometown Charity for the Share the Love campaign since 2020, the partnership has brought in over $75,000 for children in the Erie Region through Make-A-Wish Greater Pennsylvania and West Virginia. These funds have played a vital role in granting wishes that provide life-changing experiences for children facing the unimaginable. The Erie Regional Office serves a seven-county region, including Clarion, Crawford, Erie, Forest, Mercer, Warren and Venango. Each year, this office helps make dreams come true for about 40 local children, with the average wish costing $5,000. Thanks to the generosity of campaigns like Share the Love, more wishes can become a reality. The impact this year is no exception. Just ask Ella. Eighteen-year-old Ella has been through a long medical journey, including a kidney transplant, and her wish brought her immense happiness this winter. As an avid baker, book lover and gamer, she wished for a shopping spree to indulge in her favorite passions. She picked out a top-of-the-line gaming computer, a KitchenAid stand mixer to start making her own bread and went on a major book-buying spree, adding countless titles to her ever-growing "To Be Read" list. The experience gave her a sense of joy and normalcy after years of medical challenges. Because of New Motors Subaru's generosity, wishes like Ella's continue to bring hope and excitement to children when they need it most. Thank you, New Motors Subaru, for being a part of these life-changing moments!
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M
At New Motors Subaru, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. New Motors Subaru proudly contributed $2500 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
New Motors Supports EHS and Veterans - Emily M
The Erie Humane Society introduced a local, grass roots initiative, "Shelter to Service", to give back to a local veteran. The Erie Humane Society selects a shelter puppy to train to become a service dog, that is then awarded to a local, qualified veteran, to provide comfort and support, free of charge. Thank you to New Motors for your continued support as our Premier Sponsor for this event!
New Motors Partners with LLS & AHN Cancer Institute - A. s
New Motors Partnered with LLS and The AHN Cancer institute to donate blankets to patients undergoing cancer treatment in Erie, PA. New Motors also donated $5,000 to provide 10 children who have pediatric blood cancer. These funds will provide financial assistance for non-medical expenses such as transportation, utilities, childcare, food etc. Thank you to New Motors Subaru for your continued partnership and your support in our community.
Fulfilling Our Promise for Shelter Pets - Emily M
The Erie Humane Society is profoundly grateful to New Motors Subaru and the Subaru Loves Pets initiative for their continued support during the month of October. Thanks to this collaboration, 80 pets found their way into loving forever homes, each with their own heartwarming story. From Biggie, whose perfect match was made when his new mom visited our shelter by chance while in town, to Ron, an orphaned kitten now cherished by his new family, these life-changing connections are a testament to the power of community. Together, through adoption, volunteering, fostering, and donating, we create brighter futures for pets in need, and we couldn’t do it without partners like New Motors Subaru and the compassionate people who support our mission. We look forward to continuing this important work together, making many more connections in the future. Thank you New Motors and thank you to all those who support our no-kill mission to rescue, rehabilitate, and rehome.
Love at First Sight - Karen M
I wanted to thank you and Subaru for the wonderful gifts and support for the animals at the Erie Humane Society. On October 18, I adopted Biggie, now known as Andy, who is the most beautiful, sweet boy in the world. Your kindness and support is greatly appreciated. I live in Michigan and stopped to visit a friend in Erie and just by chance decided to go to the Humane Society, it was love at first sight and the rest is history! Thank you again and please let all the great people of Subaru that we are truly grateful. Truly, Karen Merlino
New Motors Donates 100 Planted Trees for Earth Day 2024 - Allen Y
During the month of April, New Motors donated 1 planted tree for every New Subaru purchased to help celebrate Earth Day 2024. Trees do so much more than beautify our planet—they’re vital for clean air, capturing carbon, supporting biodiversity, and providing natural habitats. Every tree we plant today means a stronger, greener tomorrow for future generations. Let’s all do our part, one tree at a time, to protect and preserve our amazing planet. 🌎💚 #EarthDay #PlantingForTheFuture #SustainablePlanet
New Motors and Jefferson Elementary - jeff b
We will forever be grateful for the generous gift New Motors gave to our very deserving teachers! It is not often that you are suprised with $10,000 ! I know the teachers are excited and I am as well. Thank you again from me, the teachers and the fantastic Jefferson kids! - Jeff Boam “I’m just so excited about it. It’s really wonderful for Jefferson,” said Karen Brennan, a first-grade teacher at Jefferson Elementary School. New Motors Subaru donated $10,000 to Jefferson teachers to buy school schools supplies. This was a part of their “Subaru Loves Learning” initiative in collaboration with the Adopt-a-Classroom program. “I don’t think people realize how much teachers pay out of their pocket just to buy essential needs. The schools have budgets and they have funding and even above and beyond that how much do they spend out of their pocket?” said Allen Yingling, owner and vice president of New Motors Subaru. According to Yingling, teachers spend an average of $860 out of their own pockets each year to equip their classrooms. Many teachers said that number is very low compared to what they actually spend, not to mention the average yearly salary for Pennsylvania is about $45,000 a year. But, they are willing to do what it takes to ensure the academic success of each student. “You just want to make it an inviting space for them. So you find yourself going and getting a couple of extra supplies, someone comes in the first day and doesn’t have them,” said Brennan. In addition to the $10,000, school supply kits were distributed to give teachers a head start to the school year. “The school district does supply us with a lot of supplies but there’s always things that we need,” said Jeffrey Boam, principal at Jefferson Elementary School. “We greatly appreciate it.”
