What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is New Motors Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

The Anna Shelter, The Humane Society
St. Martin Center
Children's Miracle Network, United Way
Autism Society

 Subaru Love Promise Heart

Love Promise Stories from New Motors Subaru

Subaru and New Motors Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

New Motors Warms Hearts at St. Vincent  –  Breanna S

New Motors Subaru and The Leukemia & Lymphoma Society (LLS) recently teamed up to spread love, hope, and warmth to cancer patients and their families in the Erie area. During the month of June, customers at New Motors Subaru were invited to write personalized messages of hope for cancer patients, which were distributed at Saint Vincent Hospital on June 28. Along with these encouraging notes, the dealership generously donated hundreds of tote bags and 80 new blankets to the hospital’s Cancer Center. To patients receiving chemotherapy, air-conditioned treatment facilities can feel incredibly cold, and many hospitals rely on donations of quilts, afghans, and other blankets to keep their patients warm and comfortable. “The patients are always very cold, and these blankets will mean a lot to them, both keeping them warm, and the security of knowing that someone else cares,” said Julie Space, RN, OCN. New Motors was driven to participate in the program because cancer, and blood cancers like leukemia and lymphoma in particular, is a cause to which their employees feel very connected. Recently, three team members’ lives were impacted by cancer diagnoses – either their own or a friend or family member’s. New Motors’ staff saw first-hand that investments in new treatments and cures are making a difference. One of the patients they know received a poor prognosis when he was diagnosed, but because of recent developments in treatments and medicine, he’s actually doing very well and is hopeful for the future. LLS is grateful to New Motors Subaru’s management, staff and customers for giving their time and resources so generously to cancer patients at Saint Vincent and throughout the Erie community. Pictured, left to right (all staff of Saint Vincent Hospital, except where noted) - front row: Jim Vollant (General Manager, New Motors Subaru), Mary Beth Kroemer, Julie Space, Amy Goodpaster, and Lauren DiMaria (Fundraising Campaign Director, LLS). Middle row: Vicki Soriano, Lisa Allgeier, Amanda McCafferty, Chrissie Simmons, Kelsey Mack, and Joann Wolf. Back row: Darlene Thompson and Melissa Whipple.

Make-A-Wish Softball Tournament  –  Jessica D

This memorial softball tournament is held to raise funds for the Make-A-Wish Foundation. This Foundation grants the wishes of children living with life-threatening medical conditions. This was the 34th annual tournament. New Motors sponsored a team and we really appreciate all their support.

Pets On The Bay  –  Del F

The goal of this event is to promote responsible pet ownership and compassionate caring for all animals, through education and hands-on activities. We want the community to learn about the various animal rescue organizations. We want to help promote local pet businesses, service providers and introduce new pet products. New Motors was the main sponsor for the event!

Ruck The Bay  –  Kelly W

New Motors participated in the 3rd annual "Ruck The Bay" that took place at Presque Isle State Park. This event is a 15K military-style ruck march/walk to honor our local fallen heroes and to end veteran homelessness. Each participant carried a backpack full of supplies that were donated at the end as well!

Pet Adoption and Donation Drive  –  Jessica K

New Motors held an event to benefit the French Creek Animal Rescue. They had a variety of pets available to adopt and also took in all kinds of donations (food, toys, etc). They also donated $500 to the shelter! Several animals did find new homes through the event as well!

Lemonade and Cookies for a Great Cause  –  Chris S

New Motors Subaru had a lemonade and cookie stand so support the Shriners Hospitals for Children. The refreshments were free and New Motors Subaru donated for every one that was given away. Shriners Hospitals for Children has a mission to provide the highest quality care to children with neuromusculoskeletal conditions, burn injuries and other special healthcare needs within a compassionate, family-centered and collaborative care environment; provide for the education of physicians and other healthcare professionals; conduct research to discover new knowledge that improves the quality of care and quality of life of children and families. This mission is carried out without regard to race, color, creed, sex or sect, disability, national origin, or ability of a patient or family to pay. Their vision is to become the best at transforming children’s lives by providing exceptional healthcare through innovative research, in a patient and family-centered environment.

Humane Society  –  Nicole B

New Motors donated $6500 to the Humane Society of Northwestern Pennsylvania! This non-profit organization operates the only open-access shelter in the region, meaning they do not turn away any animals brought to them!

$1000 Donation  –  Dan H

We would like to thank New Motors Subaru for their $1000 donation towards our annual cleanup. It's partners like them that help make it possible for us to maintain our precious aquatic treasure. Thank you again we hope to see you again at next years cleanup!!

Austism Society of Northwest Pennsylvania  –  Tish B

New Motors donated $9000 to the Autism Society of Northwest Pennsylvania! The goal if this organization is to improve the quality of life across the lifespan of persons on the Autism Spectrum and their families through advocacy, education, service, support and research.

Children's Miracle Network  –  Joe A

Saint Vincent Health Center hosted a Trivia Night for its employees to help raise money for the Children's Miracle Network.  New Motors Subaru matched the total donated to the 50-50 drawing in the amount of $1677!

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to a local school in Harborcreek, PA. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Recycling Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 16,426 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 629 trees, 2,793 gallons of gasoline, 23,813 plastic bottles, and 109,532 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

New Motors Subaru Loves A.N.N.A!  –  Ruth T

New Motors Subaru made a HUGE donation to the A.N.N.A Shelter in Erie,PA. This outstanding donation will support the shelter in their mission to save needy and neglected animals in NW Pennsylvania. With out this support we could not provide the services to the citizens, such as; low cost spays and neuters, vaccine clinics, and adoption programs. We are so proud to partner with New Motors!!!

Free Refreshments To Help Save Animals  –  Ruth C

New Motors set up an old-fashioned lemonade stand to raise money for our local Anna Shelter. For every free lemonade and/or cookie enjoyed by their customers, they donated $5. They raised $500 in just one afternoon! We really appreciate their support and for believing in the shelter and our mission.

April 1-30, 2015- E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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