New Motors Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at New Motors Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At New Motors Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is New Motors Subaru dedicated locally to the Love Promise?
Our Commitment to the Subaru Love Promise in Erie, PA At our Erie Subaru dealership, the Subaru Love Promise is more than a philosophy—it’s how we support our neighbors, protect our environment, and care for the community we call home. We’re proud to partner with local organizations that make a real difference in Erie County. 🚗 Love Promise Customers We are committed to treating every guest with honesty, respect, and transparency. From sales to service, our focus is on building long-term relationships and delivering an exceptional ownership experience rooted in trust. 🐾 Love Pets We proudly support the Erie Humane Society, helping provide care, shelter, and loving homes for animals in need. Through donations, awareness, and Subaru Loves Pets initiatives, we stand behind the belief that pets are family. 🌱 Love the Environment Protecting our planet starts locally. We partner with the Arbor Day Foundation to help plant trees and promote environmental stewardship, while also maintaining eco-friendly practices at our dealership, including recycling and waste reduction. 🎓 Love Learning Education is the foundation of a strong community. We are honored to support Belle Valley Elementary School by contributing to programs that enhance learning, encourage creativity, and help students thrive both inside and outside the classroom. ❤️ Love the Community Giving back is at the heart of what we do. We proudly partner with United Way of Erie County to support critical programs that strengthen families, promote financial stability, and improve health and education throughout our region. 🎗️ Love to Care We are deeply committed to supporting those affected by cancer. Through partnerships with the Leukemia & Lymphoma Society (LLS) and the AHN Cancer Institute at Saint Vincent, we help provide hope, research funding, and compassionate care for patients and their families. 🤝 Subaru Love Promise in Action Our team actively participates in volunteer events, donation drives, and community outreach efforts throughout the year. By supporting these incredible local organizations, we strive to make Erie a better place to live, work, and drive.
Erie Humane Society
Arbor Day Foundation
Belle Valley Elementary School
United Way of Erie County
LLS & AHN Cancer Institute - Saint Vincent
Love Promise Stories from New Motors Subaru
Subaru and New Motors Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
New Motors Subaru Share the Love With Over $15,000 Donation to our local Erie Humane Society - Beth M
Through Subaru's Share the Love Event. New Motors Subaru has been a dedicated partner and proud supporter of the Erie Humane Society. Continuing this longstanding partnership, our owner, Allen Yingling, presented the shelter with a donation of more than $15,000 to support its mission to rescue, rehabilitate, and find loving homes for pets in need. This contribution will help provide essential care for the animals, including shelter, medical treatment, nourishment, and enrichment programs, giving more pets the opportunity for a healthier future and a second chance at finding their forever homes. New Motors Subaru is proud to partner with and support local organizations like the Erie Humane Society that make a meaningful impact in the community and help improve the lives of animals in need. We also want to thank the Erie Humane Society for everything they do to care for, protect, and advocate for pets throughout the community. Together, we can make a difference for pets in need.
Growing a Greener Tomorrow with New Motors Subaru - Beth M
New Motors Subaru was proud to celebrate the Subaru Loves the Earth Event by partnering with the Arbor Day Foundation to give back to our local community in a meaningful and lasting way. From Saturday, April 18, through Saturday, April 25, we distributed 100 trees to community members who had reserved them in advance. This initiative was all about encouraging sustainability and helping our area grow greener, one tree at a time. The response from the community was enthusiastic, and it was inspiring to see so many people excited to plant roots—literally—for a healthier future. Trees play a vital role in making our environment cleaner and more vibrant. They improve air quality by absorbing carbon dioxide and releasing oxygen, provide shade that helps reduce urban heat, and support local wildlife by creating natural habitats. By planting these trees throughout our region, we're helping to create a greener, healthier space for everyone to enjoy now and for generations to come. In addition to picking up their reserved trees, guests were invited to grab a few Subaru Loves the Earth giveaway items as a thank-you for participating. These included practical and fun items like sling bags, hand sanitizer, pens, pencils, and Subaru Loves the Earth sunglasses. It was our way of showing appreciation while spreading awareness about the importance of caring for our planet.
New Motors Subaru Partners with United Way for Operation Warm at Edison Elementary - Beth M
In January, New Motors Subaru proudly partnered with United Way for a Subaru Loves to Help event at Edison Elementary, bringing warmth and care to students during one of the coldest times of the year. As winter temperatures lingered, the event focused on ensuring students had the clothing they needed to stay comfortable and confident throughout the season. Volunteers from New Motors Subaru, United Way, and Edison Elementary staff came together with a shared goal of supporting local students. Coats, shoes, and socks were donated to students who chose to participate, turning the school into a welcoming space filled with generosity and excitement. A special highlight of the event was the opportunity for students to make the experience their own. Each participating student was able to choose the color of their coat and shoes, allowing them to personalize their items and leave feeling proud of what they selected. Providing warm clothing during the winter months can make a meaningful difference, and this event helped students face the remaining cold days with comfort and confidence. Beyond the donations, it was a powerful reminder of what can happen when organizations work together for the greater good. At New Motors Subaru, supporting the community is part of who we are. This Subaru Loves to Help event is just one of the many ways New Motors loves to help make a positive impact in the lives of those we serve. 💙❄️
